In 2003 Vasari Lime Plaster & Paint was founded by Alex Conrad, lover of art, architecture, history, design and good living. He lived throughout Europe and studied plaster application, design and traditional building practices and it was there that the beauty of the ancient plasters inspired him.

He determined plaster could be manufactured in the U.S. at much better prices, and often better quality, than in Europe. His goal was to make premium, high-end plaster wall finish products that would be truly viable and superior replacements for paint. 

Once his formula was perfected, Conrad began providing plaster for many venues including humble homes, mansions, hotels, restaurants, boutiques, hospitals, churches and more. He decided on Vasari as his business name as a tribute to the great Italian renaissance artisan, painter, writer, historian and plasterer, Giorgio Vasari (July 30, 1511 – June 27, 1574) who is most famous today for his Lives of the Most Excellent Painters, Sculptors, and Architects, considered the ideological foundation of art-historical writing.

Today, manufacturing near the beaches of Ventura, California we are still as inspired and obsessed with crafting the best possible wall finishes in the world. We experiment daily with new formulas and applications. We are even more convinced today that lime finishes are objectively the superior coating in any space. 



We have showrooms and distributors throughout the USA, Malaysia, China, Cambodia, Singapore and the Philippines. We work with homeowners, architects, builders, designers, artisans and DIYers. We love helping you live happier and healthier.   

The substance and quality of our products are equal or better than the traditional authentic plaster and stucco that have been a staple in Europe and elsewhere for thousands of years. Many veteran artisans with decades of experience have assured us this is true, in their opinions, and that our products are the easiest to work with. At Vasari, we make our products accessible, easy to buy, easy to use, and affordable.  We offer dry mixes for considerable savings and can custom match any color. 

Accessibility is one of our top priorities. We ship our products via ground, sea and by air in North America and internationally. Beyond material supply, Vasari can be instrumental in project referrals and organization. Vasari is committed to environmental building practices and green manufacturing. That is why we can help you achieve greater LEED points in building certification. Most importantly Vasari will give you the most beautiful, clean and calming environment to live, work and play in. 

Vasari Lime Plaster & Paint manufactures natural and traditional products made from slaked lime, powdered marble and fine limestone sands. Our products are available in any texture, sheen or color. We make our products from the finest raw materials with the highest environmental standards. Vasari products are crafted for interior and exterior use with unmatched beauty, versatility and ease of use. Vasari offers unparalleled quality and affordability delivered to your doorstep anywhere in the world. 



Vasari plasters have also been called Venetian plaster, lime stucco, polished plaster, tadelakt, stucco lustro, stucco lucido, Italian plaster, Marmorino and Veneziano. Whatever you call it, Vasari plaster offers truly the most beautiful, luxurious and affordable wall finishes available. They are composed of finely crushed marble, aged lime and natural pigments. Depending on application style, the sheen can be compared to finely polished marble, soft satin, or traditional rustic stucco. Vasari Plaster is not a faux finish. It is the "real thing" and synonymous with traditional stucco and plaster used around the globe for ages.

Lime and marble plasters have been used for thousands of years to decorate the walls of palaces, royal tombs and great monuments throughout the world. Today, these products continue to be used to enhance homes and buildings far and wide. Lime plasters and paints can transform simple walls into works of art. Venetian Plaster is utilized in both traditional and contemporary architectural styles, including Tuscan, Southwest, Santa Fe, French, log home, craftsman, and modern designs. This versatile plaster works perfectly on both interior and  exterior surfaces. For exteriors we recommend using our additive to improve durability.

Vasari manufactures plasters that bonds to conventional primed drywall, mineral substrates, such as cement stucco, and a variety of mineral based building blocks. They are based on the same formulas as those used in the Sistine Chapel and Ancient Pompeii. Our plasters are crafted without volatile organic compounds (VOCs) making them non-toxic and free of chemicals. The plaster creates an additionally healthy environment as it absorbs carbon dioxide and naturally resists mildew and fungus. Our Venetian Plaster brings natural beauty, vibrant colors, and a healthier environment to any home or business.

Vasari carries a variety of lime plasters and paint insuring endless combinations for the look you desire: Veneziano (soft satin or polished like marble), Marmorino (medium texture), Carrera (rough texture) and Lime Paint, a liquefied plaster that can be applied like paint (but much better.)

 Vasari Plaster Lime Cycle


9,500 years of history... 


Lime based wall finishes have been used for thousands of years. From the tombs of the pyramids of Giza to the Sistine Chapel, lime stucco has been a key ingredient in great architecture on six continents.

The earliest plasters known to us were lime-based. Around 7500 BC, the people of 'Ain Ghazal in Jordan used lime mixed with unheated crushed limestone to make plaster which was used on a large scale for covering walls, floors, and hearths in their homes.

Stucco often contained substantial amounts of mud or clay, marble or brick dust, or even sawdust. An array of other additives ranged from animal blood or urine, cow dung, animal hair, eggs, keratin or gluesize (animal hooves and horns), varnish, wheat paste, sugar, salt, sodium silicate, alum, tallow, linseed oil, beeswax, wine, beer, or rye whiskey. These additives, or admixtures, were usually added to enhance or modify characteristics such as curing time, plasticity, color, or volatility.

In ancient India and China, renders in clay and gypsum plasters were used to produce a smooth surface over rough stone or mud brick walls. In early Egyptian tombs, walls were coated with lime and gypsum plaster and the finished surface was often painted or decorated. Mottled stucco was employed throughout the Roman Empire. The Romans used mixtures of lime and sand to build up preparatory layers over which finer applications of gypsum, lime, sand and marble dust were applied. Pozzolanic materials were sometimes added to produce a more rapid set. In the Renaissance, the addition of marble dust to plaster allowed the production of fine detail and a hard, smooth finish in hand molded decoration. Around the 4th century B.C., the Romans discovered the principles of the hydraulic set of lime, where the addition of highly reactive forms of silica and alumina, such as volcanic earths, could solidify rapidly even under water. There was little use of hydraulic mortar after the Roman period until the 18th century.

Plaster decoration was widely used in Europe and in the Middle Ages where, from the mid-13th century, gypsum was used for internal and external plaster. Hair was employed as reinforcement, with additives to assist setting or plasticity including malt, urine, beer, milk and eggs. In the 14th century, decorative trowelled plaster, called pargeting was being used in South-East England to decorate the exterior of timber-framed buildings. This is a form of incised, molded or modelled ornament, executed in lime putty or mixtures of lime and gypsum plaster. During this same period, terracotta was reintroduced into Europe and was widely used for the production of ornament. In the mid-15th century, skilled Venetian workers developed a new type of external facing, called Marmorino made by applying lime directly onto masonry.

 In the 16th century, stucco artisans working in Bavaria invented a new type of decorative internal plaster application, called scagliola. This was composed of gypsum plaster, animal glue and pigments, and was used to imitate colored marbles and pietre dure ornament. Sand or marble dust and lime, were sometimes added. In this same century, Italian artists, combining it with modelled stucco decoration, introduced the graffito technique, also known as graffito or scratchwork, to Germany. This technique was practiced in antiquity and was a quick and durable method for decorating building facades. Here, layers of contrasting lime plaster were applied and a design scratched through the upper layer to reveal the color beneath. The 17th century saw the introduction of different types of internal plaster application. Stucco marble was an artificial marble made using lime (sometimes with gypsum), pigments, water and glue. Stucco lustro was another form of imitation marble (sometimes called stucco lucido) where a thin layer of lime plaster was applied over a scored support of lime, with pigments scattered on surface of the wet plaster. 

In the last few decades, the American invented term 'Venetian Plaster' has been assigned to a wide range of products - many having nothing to do with one another. There are some synthetic products and some natural ones. 



Giorgio Vasari was an artist, architect and historian of the Renaissance. He wrote about the lives of all major Renaissance artists and their techniques. He even coined the term 'Renaissance'. We like him so much that we named our company after him. To find out more about him, click here.

"Plaster, as used by the ancients and through a good part of the medieval to Renaissance periods is a fine material made, susceptible of varied and effective artistic treatments. It was made by the Greeks of so exquisite a quality that it was equivalent to marble. It would be polished, so Vitruvious tells us, until it would reflect the beholders face as if in a mirror." Giorgio Vasari , 1568  


Giorgio Vasari, self-portrait